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OPPORTUNITIES IN QATAR FOR FOOD & DRINKS BUSINESS

Latest Updates and Industry Developments We project that food sale will average a robust 7.6% average annual growth rate between 2018 and 2022 and that non- alcoholic drinks will expand at 8.2% annually during the same period. SWOT Analysis of Qatar Food Business Key Strengths  Qatar boasts a high-income consumer base and well-developed premiumisation channels.  The business environment is strong.  The country has a sizeable and growing high-spending expatriate population.  Qatar is home to one of the world’s highest per capita soft drinks consumer bases. Key Weaknesses  It is heavily reliant on food and drinks imports to meet domestic demand.  The country has one of the smallest populations in the Gulf region, at around 2.7mn.  The outlook for the agricultural sector is limited by the small size of the country and the hot, arid climate.  Strict legislation severely restricts the sale of alcoholic drinks, curbing growth opportunities in this sector. Key

B2B and Food Service effective Sales and Marketing

Welcome to the topic I am sharing my experience and learning about “B2B or Food Service Sales and Marketing I've been working with B2B business over 8 years, and I've found that this topic still confounds them let’s talk about Best Practices for B2B Marketers Building a growth system for a B2B business. If you are a business to business marketer, you are a business that sells to a businesses, then it's likely that there are some different ideas, different channels, different tactics that you're going to use to build your growth system. First and foremost, and you've probably discovered this already it's primarily about channel selection. There are certain channels that are going to be more potent for B2B. Business buyers, business prospects hang out in certain places where they might not hang out if you were trying to get that mom who is going to invest in some new toy that you were selling. So, it's important that you choose the right channels but